Is Bad Design Costing You?

Within seconds of stepping inside a business, interior designer Beth Katz can not only tell you how old the space is, but also how old the workers are.

“The priorities of the Traditional, Boomer, Gen Xer and Millennial workers vary significantly,” she says. “Millennials (also sometimes called Generation Y, those born from the mid-1970s to early 2000s) have a desire for color, a higher tolerance for noise and expect supplementary amenities.  Traditionals (born before 1946) rate ergonomics, the corner office and professional attire highest in need.”

Traditionals are running out of corner offices, according to Katz. Private offices and cubicles are disappearing as more companies promote an open, collaborative atmosphere. Work takes place in hallways, conference rooms and designated brainstorming areas. Toss in workers who telecommute and job share and you have even fewer employees staking claim to specific space.

When working with a client, the principal of Phoenix-based KatzDesignGroup takes an employer’s culture, needs and budget into account while also encouraging business owners to appreciate how workspace can attract, retain or repel employees and impact the bottom line.

“I make sure every person has natural light or a view,” Katz says. “I would hate to be the person stuck in the corner with fluorescent light all day. They’re not going to stay because it’s viewed as the least desirable or least appreciated position.”

Noise, furniture, heating and air conditioning can be just as powerful as lighting. Being constantly hot or cold and sitting in an uncomfortable chair can affect productivity and morale. Loud conversations and laughter can frustrate workers who need to concentrate.

If you’re in an office that’s at least five years old it may time to update your public space. A fresh coat of paint and new carpet can let visitors know you keep up with the times.

 “A lot of things now are so brand oriented,” Katz explains. “Instead of having artwork in the lobby maybe you have a flat screen with rolling video on something about your company so guests are watching and learning as they sit there.”

Pleasing everyone all the time may be impossible, but making small improvements can lead to happier employees and more confident clients.

This story, written by Christina Estes, is part of the Chamber's new monthly Business Driver email. To receive any or all of our email newsletters, click here.