MarCom Corner: Video Trends in Social Media and PR

MarCom Corner is a regular feature that brings you tips, insights and answers from your fellow Chamber members on marketing and communications topics. This month, Matthew Clyde, president at Ideas Collide Marketing Communications—recipient of the 2011 IMPACT Award for Company Culture —shares the latest video trends in social media and public relations.

Ever since videos allowed embedded keywords for search purposes and YouTube videos became top search results on Google, creating video content for marketing has been a key strategy for both large and small businesses. But what’s next in the world of video?

Facebook Premium Placed Video Ads: As more companies utilize Facebook ads as part of their digital advertising strategy, grabbing the users’ attention with more than just a simple marketplace ad has become crucial. Premium-placed video ads attract more click-throughs and generate more results than the average marketplace ad. Simply put, Facebook video ads are more economical and shared at a higher rate and Facebook video viewers are more engaged.

Using Enriched Media in Public Relations: Pitching media involves attracting attention in the shortest amount of time in the most intriguing way. More and more we are seeing public relations professionals using enriched media as a way to tell a story or pitch a media outlet and video has become a great way to tell that story without writing a long article or press release.

Consumer Generated Content: Review sites like Yelp and TripAdvisor have shown us that consumer content will influence sales and drive brand awareness. What could you be doing with video to tell your brand story via social media and how can you encourage your customers to do it for you? Harness that power and let consumers become your biggest brand ambassador.

No matter how you embrace these trends, make sure your content is engaging and relevant to your audience. This will ensure your video or message is well received and delivers an impact to your business.

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This article, written by Matthew Clyde, is part of the Chamber's monthly Businessdriver email newsletter. To sign up for any or all of the Chamber's email communications, click here.