IMPACT Award Finalist: Morrison Vein Institute

May 9th, 2011

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The Morrisons: married 40 years, business partners for 16

Medicine in a Different Vein

A Better Way is Doctor's Orders

Twenty years in hospital medicine gave Dr. Nick Morrison and his wife, Terri Morrison, RN, the chance to do a lot of good. Still, they felt there had to be a better way. In 1995 they founded their own phlebology practice, the Morrison Vein Institute, treating vein disease at offices in Tempe and Scottsdale.

“Nick’s always looking for better outcomes based on data,” Terri says. “A treatment may be good, but if it doesn’t create the best outcome for patients, he won’t do it.”

In 16 years, the practice has grown tenfold. Despite industry-wide challenges from healthcare upheaval, they continue to innovate, cultivating a workplace with high morale, motivation and productivity. Surviving a tough 2009, they rebounded with 10 percent growth in 2010.

A commitment to “better care, better results” isn’t just apparent in how they treat vein patients; it’s obvious in how they treat their patients. A warm, welcoming environment with an open-style waiting room and comfort items like coffee and fresh-baked cookies is just the start. The key ingredient is time: taking time to listen to patients, educate them on their treatment options and involve them in their care.

“We welcome patients to go to a competitor, because we know the difference will be obvious to them,” says Nick Morrison.

The Morrisons have also traveled to South America for the last twenty years, taking teams of doctors from around the world to treat those without access to health care. They’ll treat vein disease, fractures, cleft palates and club feet in more than 3,000 patients in a week’s time; the patients, meanwhile, touch the hearts of their physicians.

“It’s one of the most rewarding things we do,” says Nick Morrison. “They are always very grateful, but I don’t know who gets more out of it - them or us.”

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Morrison Vein Institute

The 2011 IMPACT Awards will be presented at a luncheon on Thursday, May 19 at the Arizona Biltmore Resort & Spa. Will you be there? Click here to reserve your seat for the event.

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