IMPACT Award Finalist: ideas*Collide

Fun And Profit

Creative Firm Has a Blast Delivering Value to Clients

Matthew Clyde was a marketing executive in corporate America frustrated by the marketing firms he hired. So, he created his own agency.

Risking a steady paycheck for the dream of a creative outlet, Clyde and his wife, Rebecca, founded ideas*Collide in 2005 in a home office. The creative services, interactive design and digital/social media marketing firm now has 13 employees in a colorful, 4,600-square foot Scottsdale studio.

It’s a vibrant, fun place, full of idea-inspiring toys and gadgets. From the latest gaming systems in the “play room” to the old-school turntable spining vinyl records, the vibe is just right for right-brained people. Need to relax for a bit? The quiet Zen Room isn’t wired for any electronics.

But it’s not all fun and games. Hard work has paid off in a growing client list, including giants eBay, Best Western and Intel, and campaigns reaching from Arizona to China. Profitable since its first quarter, ideas*Collide sees steadily-increasing billings through fresh, bold thinking and providing unique solutions.

“Our mindset is all things are possible,” Clyde notes. “We never say ‘no’ to a client; we may say, ‘that may not be possible, but this is.’”

Team members are encouraged and expected to volunteer time in the community and the agency’s fundraising efforts include the Phoenix Children’s Museum and Harvest for Humanity. They’re dedicated to making the Valley a better place to live and a place that can compete creatively with New York and Los Angeles.

“I want to be a creative leader in the industry,” Clyde says. “I want to set Phoenix apart as a place to find marketing and creative solutions. And I want to continue to see the growth we have without sacrificing the culture.”

Surely there’s a creative solution to those challenges. And, just as surely, ideas*Collide will find it.

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ideas*Collide
www.ideascollide.com

The 2011 IMPACT Awards will be presented at a luncheon on Thursday, May 19 at the Arizona Biltmore Resort & Spa. Will you be there? Click here to reserve your seat for the event.