GPCCTV: Chamber Institute - Marketing/Behavioral Targeting

The third session of the Chamber Institute featured Jennifer Meyer of Republic Media speaking on Behavioral Targeting through online advertising. While online display ads are a powerful and efficient way to drive new customers, adding behavioral targeting  - actually measuring, instead of just guessing at how potential customers act online - can help a business find its "sweet spot" and target the best possible potential buyers with fewer wasted resources. In this exclusive GPCCTV video, Meyer explains some of the benefits of behavioral targeting and looks to the future of this technology.

Chamber Institute was designed to help members climb out of the recession and into economic recovery. It consists of monthly sessions featuring local experts presenting customized coursework focusing on sales, marketing, customer service and leadership.  Our speakers present strong content and valuable information that you will be able to take way and implement into your business to make it more successful.  By providing educational seminars to our members on important business topics, we hope teach, create better opportunities for business and promote the expansion member contacts.    

The next Chamber Institute session takes place on Tuesday, June 21 and features Ryan Fernandez, CEO and co-founder of Boon, Inc. speaking on the "Most Effective Sales Approach." Don't miss this invaluable session, for which you can register online here.

To see videos of the first two Chamber Institute sessions, click here for the March discussion by Erica Galos Alioto of Yelp.com on "Closing a Deal" and here for April's discussion of "How to Lead a Winning Team" with Sharon Knutson-Felix of the 100 Club of Arizona.