2014 IMPACT Recipient: Phoenix Zoo

May 9th, 2014

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Norberto J. "Bert" Castro is President & CEO of the Phoenix Zoo

The Phoenix Zoo is the 2014 IMPACT Response to Adversity Award recipient in the Large Business Sector (More than 250 employees). Click here to see the entire list of recipients. 

The Phoenix Zoo has delighted animal lovers of all ages for more than 50 years, but its vision of "A World Class Zoo For A World Class City" nearly fell victim to the worldwide financial meltdown. Days after launching its $22.5 million capital campaign in the first week of October 2008, the zoo watched as the stock market crashed and the effects of the Great Recession took hold. 

With longtime donors and sponsors re-prioritizing in the wake of the downturn, the zoo worked harder and smarter than ever, keeping visitors (and precious dollars from a variety of sources) coming in. While the campaign took nearly twice as long as originally anticipated, it was ultimately successful. Thanks to the never-say-die attitude of its staff, volunteers and leadership and the support of the community, the Phoenix Zoo will remain a source of inspiration, joy and education for many future generations of Arizonans. 

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